4_The little things add up_Stec

 Insight: People justify small purchases because they feel insignificant, even though they often add up to the same cost as something bigger they actually want. 

Background: I noticed this in my own spending habits and in how we are often willing to spend small amounts daily on things like coffee, snacks, online shopping, and DoorDash with little to no hesitation. In the moment we make these purchases, these items feel relatively inexpensive, making them easy to justify. Over time, though these small items end up adding up to be even more than a larger, more meaningful item,
we hesitate to purchase. This idea stood out to me because I myself am particularly guilty of such, and even when going through my Apple Pay purchases, I start to add up the small charges and think "wow could have bought those shoes I said were too expensive" for the same price as all of these meaningless and impulse purchases. 

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