8_Making advertising sexy_Stec


r/mildlyinteresting - R MINT dentistry OUTFRONT 2-8241

Insight: Advertisements often use attractiveness and sexuality to grab attention, even when it has little connection to the actual service being advertised.

Background: I noticed this through a specific Mint Dentistry billboard that I pass each day on my way to work. Upon further investigation, I began noticing these billboards placed throughout Dallas, which include some variation of models, flashy visuals, and suggestive marketing to promote dental services. Rather than focusing mainly on dentistry, which is the whole point of the ad, they are made to feel trendy, attractive, and attention-grabbing. This stood out to me because it shows how companies use sex appeal and entertainment to make routine things like going to the dentist feel more exciting. Considering this, I think it can be argued that modern advertisement often focuses on what sells and capturing consumers' attention rather than directly communicating the service itself. 

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