7_Consumerism at its finest_Stec





Insight: Consumerism is so powerful that people will invest extreme time and effort in items that aren't even essential, but just because they feel exclusive or trendy 

Background: I noticed this when I attended the Parke sample sale in Dallas, where, despite the long lines and unknown items, my friends and I still arrived hours early and spent a whole six hours of our day from start to finish on this experience. This made me start thinking deeper about situations like this, and I had the realization that even though these items and many others aren't necessities, the exclusivity and trendy nature of them create a sense of urgency within consumers and can even make them act in irrational ways (such as sitting in a line for three hours). This whole concept stood out to me because it made me realize people are willing to dedicate so much time and energy just for the experience of getting something that is perceived as rare and trendy. 

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