5_Advertisements in paid subscription services_Stec

 



Insight: Even when people pay for subscription services, we still end up seeing ads and have just accepted that as the new norm.

Background: I noticed this while using streaming platforms that many now include commercials, even with paid subscriptions. This idea stood out to me because streaming services were originally marketed as an alternative to traditional television, such as cable. Over time, though, companies began slowly introducing tiers with limited ads even on the paid plans. Not only that, I think this has just become the new norm because I have sat and watched months of ads (most notably the Hulu ads, which loop the same three ads throughout the entire series), and I have never even thought twice about it. This stood out to me because we have become accustomed to spending loads on subscription services that lack convenience for us as consumers. 

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