3_Airport spending_Stec





Insight: People are more likely to spend money in airports because they feel disconnected from their normal routines, which makes irrational spending more acceptable. 

Background: Following my spring break travels, I began to reflect on how much money I spent on things like food and drinks just at the airport alone. Typically, I would never justify spending $7 on something like a water bottle, but when traveling, it is not something I even think twice about. That made me realize the fact that airports create a limited environment where consumers have fewer choices and often feel rushed. This whole concept stood out to me because even people who try to avoid overspending become much less price-conscious and make out-of-character decisions as a result. It also makes me wonder with the cost of flying, if people begin to say "oh well" due to the high cost that they have already invested. 

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