15_Luxury Apartments for College Students_Stec

Insight: Luxury student apartments have normalized college students' lifestyles, making them more comparable to those of working adults than to those of typical students. 

Background: This is something I picked up on, especially when I moved into my most recent apartment, which was full of working adults and families. Living at this apartment has made me realize how normal it has become for college students, especially at SMU, to live in high-end apartments with expensive rent and luxury amenities. While these buildings are not technically considered student housing, properties like Eastline here in Dallas have become hubs for college students. This stood out to me because many students here in Dallas are maintaining lifestyles that are, truthfully, unrealistic at such a young age. Not only does it open my eyes to how social media and social expectations on campus have severely shifted expectations of what college life is supposed to look like, as we have made luxury living feel like the new normal. 

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