14_The IPhone Standard_Stec




Insight: Owning an iPhone has become so normalized that it feels less like a luxury and more like a social expectation. 

Background: Through the years, I'm sure as many of us have noticed that the majority of the population are iPhone users, and we can easily say that has become the social standard despite the high ticket price. I can still remember getting my first iPhone in probably the fourth grade, and now that I really think about it, that really is crazy. This luxury item has become less of a splurge and more of an expectation as we have been accustomed to features like Facetime, AirDrop, iMessage, etc., and even began serving some level of judgment when we see the text turn green on our phones. This whole concept stands out to me because, through the years, Apple has created a culture where having an iPhone feels tied to fitting in and our social status, rather than just having a phone. 

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