12_"Photo Worthy" Restaurants_Stec



Insight: People often care more about how aesthetically pleasing or Instagrammable a restaurant looks than about the actual quality of the menu or food, signaling how much social media now influences our everyday experiences. 

Background: I noticed the idea of this when browsing restaurants for a reservation on OpenTable, as many of the listings first featured the interior of the restaurant, rather than highlighting any of their menu. I myself am guilty of this (as seen above, one of the restaurants I visited during the holiday season). It seems today places with trendy decor and colorful drinks (ex. the soft-serve margarita trend) are the things we gravitate to and what takes the spotlight on social media. 

Many times myself I find myself gravitating towards restaurants that are considered to be aesthetic rather than focusing on the quality of the food on the menu. I think this whole idea leads to a much larger idea than just one's choice of dining, but represents that consumers tend to now make choices based on how they would be portrayed on Instagram versus the actual in real-life experience. 

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